O&M Movianto, part of the American company Owens & Minor Inc., is a leading logistics service provider for the pharmaceutical, biotechnical and medical industries. It provides services to more than 600 clients in 11 European countries.
Movianto’s corporate communication department is very pleased about the end result. According to the organisation, one of the advantages Weemen offers is the fact that we have already got a great deal of experience in the design of brandportals.
Movianto was very enthusiastic about the portal. First of all, you save a lot of money by bundling print and promotional items. In addition, you are assured of an optimal monitoring of your house style. This ultimately led to contact with the marketing department in the United Kingdom, in 2016. Together with the marketing department, we further developed the portal into an international brandportal for 11 Movianto branches in Europe.
The brandportal is still used to order print items, but products can be downloaded as well, such as the house style manual, logo packages, corporate images and Word templates for stationery. We also publish campaign materials in the portal, such as Christmas cards and organise various promotional items for Movianto, such as:
We purchase these items and store them at the Weemen warehouse. This is an example of decentralised ordering, but within the corporate identity which is centrally organised by the Movianto communication department. Or, in the words of Movianto: ‘This ensures optimal monitoring of the house style and corporate identity and keeps all marketing communications in line.’
‘With the brandportal, we can maintain our corporate identity’
Movianto’s corporate communication department is very pleased about the end result. According to the organisation, one of the advantages Weemen offers is the fact that we have already got a great deal of experience in the design of brandportals. Besides the web-to-print part, mainly for print and promotional items, it is possible to expand the portal with a web-to-publish part. Here you can store PDF files or videos, for example. This might be a next step for Movianto.
O&M Movianto, part of the American company Owens & Minor Inc., is a leading logistics service provider for the pharmaceutical, biotechnical and medical industries. It provides services to more than 600 clients in 11 European countries. From 20 warehouses, including a facility in Oss, O&M Movianto takes care of storage, transport and customer service for the mostly international customers. For more information, go to: movianto.com.
